GEN Z WANTS SOFT, SUSTAINABLE SAVING HABITS

Gen Z Wants Soft, Sustainable Saving Habits

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed a familiar pattern: gain gradually, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibrium

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